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A banner advertisement placed at the top of your digital publication is just the start of endless opportunities to generate revenue.
One of the most powerful advertising opportunities is what Realview calls the ‘Zero Page’ – the left hand page when your front page is displayed. Generally reserved for cross publication promotions or instructions, the zero page can be looked at as a wrap – a full page available for advertising. As a digital publication, the wrap can be any number of media – an extra page, Interactive Flash, Video or even a whole website.
Buts it’s not just the zero page, the entire viewer can be advertiser branded.
Your ‘advertiser campaign’ can instantly be applied to all your publications, a particular publication or even a single latest issue.
Adding interactivity to print adverts within your masthead is equally effective. Television commercials, digital advertisements, icons, forms and links all offer revenue generation through advertiser up-sell.
This provides you with the ultimate flexibility in monetising advertising opportunities.
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